For Avengers: Endgame, dusting box office records was a snap. Audiences assembled around the world as Avengers: Endgame -- the final chapter in the first decade-plus of the Marvel Cinematic Universe -- set a new opening weekend record gross of $1.2 billion dollars. That's double the record set a year ago by Avengers: Infinity War. [...]
Category: Box Office
Why SOLO Has Been So Low (ANALYSIS)
I honestly can't remember the last time a movie has been #1 at the box office for two weeks running and all the talk swirling around it is has been what an absolute disaster it is. But such is the case with Solo: A Star Wars Story and, objectively speaking, the hot take is a fair [...]
AVENGERS: INFINITY WAR Scores Biggest Opening Ever At $258 Million, Puts FORCE AWAKENS Record To Sleep (BOX OFFICE)
UPDATED FINAL NUMBERS: Thanos may have been a tough foe, but the Force wasn't. This movie's got some serious stones. Avengers: Infinity War, the cliffhanging "beginning of the end" for the current Marvel Cinematic Universe storyline, hauled in $258 million at the North American box office over its opening three-day weekend, beating previous record holder [...]
DOCTOR STRANGE Soars Supreme w/$85 Million; TROLLS Parties & RIDGE Fights (BOX OFFICE)
Marvel reaps familiar results with a strange debut as Benedict Cumberbatch works some magic to defy low box office projections. Forecast to take in anywhere from $55-to-$75 million, Doctor Strange far exceeded expectations with $85 million over its first three days. The third best debut for any movie in the Marvel Cinematic Universe (trailing Iron Man's $98.6 million and Guardians [...]
Debut Projections Not Magical For DOCTOR STRANGE and FANTASTIC BEASTS
Two of the biggest brands in all of Moviedom are tracking for so-so launches. That perspective is, of course, extremely relative, but still interesting to see in context of their brand histories, particularly when you also consider the growth of higher IMAX and 3D ticket prices in recent years. Doctor Strange, the latest evolution in [...]
Summer 2016 Box Office: A Post Mortem
It was feast or famine at the Summer Box Office in 2016. Mostly famine. There’s a steep drop-off after the Top 4 movies that opened and played between May 1st and Labor Day, and even the last one in that top ranking is still deemed a mixed bag in terms of its success (in other [...]
PETS / DORY Break Box Office Records
The secret's out: animated films rule the box office. This past weekend, The Secret Life of Pets opened to a record-breaking $103 million. That's the largest debut for a non-sequel animated film ever (and the first to cross $100 million in its first three days), topping last year's $90.4 million notched by Pixar's Inside Out. Pre-weekend estimates [...]
CAPTAIN AMERICA: CIVIL WAR Debuts Behind BATMAN V SUPERMAN, Then Surges Ahead
Team Marvel vs Team DC. Who's side are you on? The box office answer is clear. Just a little over a month since DC launched their Universe with Batman V Superman: Dawn Of Justice, Marvel followed up with its own much-hyped Heroes v Heroes showdown, Captain America: Civil War. The latest Marvel entry outpaced BvS, [...]
BATMAN V SUPERMAN Passes Two Recent Marvel Favorites At Global Box Office
Holy Context, Batman. For all the bad press Batman V Superman: Dawn Of Justice has received - from scathing reviews, to a fast, steep box office dive after a strong opening - it has now reached a global box office total of $783.5 million. Not only does that make BvS one of the Top 10 highest [...]
BATMAN V SUPERMAN Takes Steep Drop In 2nd Weekend; Falls 69%
UPDATE: Batman V Superman's 10-day worldwide total is $683 million, a positive figure in light of the North American decline. The asterisk paragraph (*) includes information related to this global tally. Also, the Sunday estimate of a 68% drop was adjusted after final numbers came in Monday. The drop was officially 69%, making nearly $7 million less [...]