BATMAN V SUPERMAN Passes Two Recent Marvel Favorites At Global Box Office


Holy Context, Batman.

For all the bad press Batman V Superman: Dawn Of Justice has received – from scathing reviews, to a fast, steep box office dive after a strong opening – it has now reached a global box office total of $783.5 million. Not only does that make BvS one of the Top 10 highest grossing superhero movies of all time; it has also now surpassed two of the biggest, most successful Marvel titles of recent memory:

  • Guardians of the Galaxy ($773 worldwide)
  • Deadpool ($755.7 million worldwide)

Perception is a curious thing. Those two movies (the first produced by Marvel studios, the second by 20th Century Fox) are deemed unequivocal successes; specific light-hearted entertainments that took risks and paid off.

Of course a big part of perception is associated with expectation. Both Deadpool and Guardians were fringe properties that weren’t mass appeal guarantees; Batman and Superman should each be a license to print money, especially when you put them in the same movie.

Also, the two Marvel titles had solid domestic hauls: Deadpool has pulled in over $358 million in North America, and Guardians ended with $333 million. BvS is currently at $296.6 million; it may match Guardians, but it’ll struggle to reach Deadpool. Furthering Deadpool‘s positive perception is its moderate budget, a mere $58 million. (Guardians was much higher – $170 million – but still lower than BvS‘s $250 million.)

Drawing these contrasts is not a defense for Batman V Superman. When you factor in whatever was also spent on marketing, it’s fair to say that making anything less than $1 billion (which is probable) with such iconic characters is a letdown, and cause for concern over Zack Snyder‘s vision for the Justice League movies (Warner Bros. is probably relieved they’ve given stylistic and tonal freedom to their other DC movie directors; that will likely pay off).

Nevertheless, when you look at just raw worldwide box office numbers, what they reveal most of all is how truly relative success is in Hollywood.

Leave a Reply