Everything about this trailer is exactly what leaves me so “meh” about most of the MCU: it’s the most generic form of 21st Century blockbuster filmmaking (which is likely why it’s such a huge success).
Case in point: did we really need to wait this long, with this much secrecy and hype, to finally learn that the subtitle of the end of the Avengers saga is…Endgame? It’s about as revealing and exciting as the title of a 90s straight-to-dvd b-movie.
In the first trailer for Avengers: Endgame, Tony Stark is stranded in space, recording his last distress signal, while the rest of the team that’s still alive recaps what we already know in burdened, scripted banalities.
Honestly, Steve Rogers’ response to Black Widow’s statement “This is gonna work” just made me chuckle and shake my head. It’s the kind of line that would make Keanu Reeves go “Whoa…”
Maybe the biggest pretense of it all is that it acts as if we don’t already know what this endgame is, which is what made Infinity War‘s climax land with such a muted impact, even a shrug, and the stinger here elicit not a gasp but a half-hearted “huh”.
Or maybe I just have the soul of Thanos.
Either way, I agree with an argument I read elsewhere: the best trailer Marvel could’ve released for Avengers: Endgame is none at all. Now THAT would’ve been a brilliant stroke of hype that got everyone talking.
Avengers: Endgame opens on April 26, 2019.