GHOSTBUSTERS Toy Sales Exceed Expectations


Kids ain’t afraid of no female Ghostbusters. In fact, tykes are flocking to their action figures – boys and girls alike.

Mattel reports that sales for their tie-ins to the new female-centric Ghostbusters reboot have exceeded their projections, proving popular with both genders. The film itself opened to a solid but not gigantic $46 million on its debut weekend (and $71.5 million in its first 8 days), but the success of ancillary products like toy-based merchandise is also a factor in how studios gauge a movie’s overall profitability.

In addition to the stronger than expected toy sales, the kid demo has given the new Ghostbusters movie a 4 1/2 out of 5 star rating according to comScore Post Track.

These figures not only boost the likelihood of a Ghostbusters sequel, but they also contribute to the goodwill surrounding the trending Twitter photo (below) from the Ghostbusters premiere, in which little girl fans dressed up as Ghostbusters greet star Kristen Wiig with starstruck admiration.

Between this cast, Daisy Ridley‘s Rey from the new Star Wars trilogy, Felicity Jones‘ Jyn Erso from the upcoming Rogue One: A Star Wars Story, and Gal Gadot‘s Wonder Woman (first trailer can be seen here), it’s a new dawn for girl heroes that now stretch beyond Disney princesses.


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