New X-MEN: APOCALYPSE Viral Video In Spirit Of LOST Marketing (VIDEO)


J.J. Abrams and Damon Lindelof would be proud.

A new 50-second viral marketing video for the upcoming summer blockbuster X-Men: Apocalypse looks and feels exactly like something dug up from the Dharma Initiative archives.

Titled “In the Footsteps of…En Sabah Nur”, this “commercial” for an old 70s paranormal investigation TV show comes complete with warped videotape glitches and scratchy 16mm film clips. Clearly inspired by Leonard Nimoy‘s series ” In Search Of…” from that same era, this clever homage (narrated by another Star Trek icon – George Takei) gives hints about the origins of En Sabah Nur, a.k.a. “Apocalypse”, played by Oscar Isaac in the latest chapter from the X-Men saga.

X-Men: Apocalypse opens nationwide on May 27, 2016.

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