Talk about burying the lead.
According to a source who spoke with CNN media reporter Frank Pallota, Disney failed to mention an extremely significant detail yesterday when they announced that their Disney+ streaming service would be offering the new live-action remake of Mulan exclusively on their streaming platform as a $30 Premium Video on Demand (PVOD) rental.
A Disney spokesperson told Pallota that “the fee provides ongoing access to the film as long as they remain Disney+ subscribers.”
In other words, you’re paying $30 to add Mulan to your Disney+ library, and it will remain there as long as you remain a subscriber without canceling your membership.
Well that’s significant.
That important piece of information instantly changes the Mulan PVOD news from a rental to a default purchase. With endless repeat viewings possible, the offering suddenly becomes much more enticing to subscribers and non-subscribers alike.
This will, no doubt, change many of the sentiments I had been seeing yesterday. Anecdotally, I came across many comments by people who wouldn’t be willing to pay $30 for a one-time TV viewing experience. They would simply prefer to wait a bit longer until Mulan became more affordable to access.
This news, however, could easily make them reconsider.
Or to paraphrase one of the original film’s songs: before Disney is through, they’ll make a subscriber out of you.